We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or displaying promotional and content (collectively, “Content”) based on users’ potential interests and measuring its effectiveness.For these purposes, so-called user profiles are created and stored in a file (“cookie”) or similar procedures are used, by means of which the information about the user relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed.

In addition, the IP addresses of the users are stored. However, we use available IP masking procedures (i.e., pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but rather pseudo-nyms. Therefore, neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally be read on other websites that use the same online marketing procedure and analysed for the purpose of displaying content as well as supplemented with further data and stored on the server of the provider of the online marketing procedure.

Exceptionally, clear data may be associated with the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedures we use and the network links the users’ profiles with the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent as part of the registration process.

In principle, we only receive access to summarised information about the success of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing methods have led to a so-called conversion, i.e., for example, to a contract being concluded with us. The conversion measurement is only used to analyse the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.

Legal basis: If we ask users for their consent to use third-party providers, the legal basis for processing data is consent. Otherwise, the users’ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and user-friendly services).

– Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).

– Data subjects: Users (e.g. website visitors, users of online services).

– Purposes of processing: Marketing, profiling with user-related information (creating user profiles), conversion measurement (measuring the effectiveness of marketing activities).

– Security measures: IP masking (pseudonymisation of the IP address).

– Legal basis: Consent (Art. 6 (1)(a) of the GDPR), 
Legitimate interests (Art. 6 (1)(f) of the GDPR).

– Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the opt-out options given for the providers. If no explicit opt-out option has been specified, you have the option of deactivating cookies in your browser settings. However, this may restrict the functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered in summary for the respective areas:

a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) General: https://optout.aboutads.info.

Services and service providers used by us:

– Google Analytics: Online marketing and web analytics
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Website: https://marketingplatform.google.com/intl/de/about/analytics/.

Privacy policy: https://policies.google.com/privacy.

Opt-out option: Opt-out plugin: 
https://tools.google.com/dlpage/gaoptout?hl=de.

Settings for the display of advertisements: 
https://adssettings.google.com/authenticated.

Google Ads and conversion measurement:
We use the online marketing tool “Google Ads” to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page marked with a so-called “conversion tracking tag”. However, we ourselves do not receive any information with which users can be identified.

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Website: https://marketingplatform.google.com.

Privacy policy: https://policies.google.com/privacy.